Whether you’re looking to increase demand and don’t know where to start, need to streamline your sales and marketing processes and tech stack or want to commission some sales and marketing content that actually converts – let’s talk.
A Few Ways I Can Help…
Go-To-Market Planning and Demand Strategy
New product, service or market? In need of a fresh take? I help tailor your product marketing story, find your audience and figure out how to best capture their attention and capitalize on it to increase revenue.
Content Generation
Valuable long and short-form content including blogs, web copy, newsletters, presentations, case studies, whitepapers, articles – internal and external – you get the picture. For SEO, for prospects, customers, employees – I help make sure it’s brand relevant and purposeful.
Demand Generation and Campaigns
Need a do-er? Have a campaign idea you want executing or have a need for a fresh approach to lead generation? I can help craft and execute integrated inbound and outbound campaigns across email, content and more from concept to analysis.
Proposition, Messaging and Content Strategy
Competitive or crowded marketplace? Same old corporate messaging? I help you stand-out from the crowd with propositions and tailored messages that resonate with the right people at the right time, the right way.
Revenue Operations
Need to clean-up lead gen, sales processes and handoffs while getting data you can actually use? I can help get your sales and marketing operations in order – from salesforce tech stacks to lead scoring, reporting and sales and marketing automation for better insights and shorter sales cycles.
Sales and Marketing Alignment
I’m incredibly passionate about how sales and marketing work together [and when they shouldn’t] to produce best results. I can help align revenue goals, create feedback loops that actually add value and build processes that remove silos for a holistic view of customer acquisition – that when implemented properly, make an outsized impact on revenue.
Jen Manning | Go-to-Market Blog and Services 