I've attended a few sales and marketing events of late where the topic of Public Relations has gotten some really valuable airtime. In open discussion it invariably leads to the questions "Why do it?" and, "if I do, how can I really measure it?". Both important questions, and both ones that are not as impossible… Continue reading Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI
When I was seven and my Dad asked me what I wanted to be when I grew up, I replied "a ballerina in the morning, and a mountain climber/explorer in the afternoon". Some would say I had an issue with focus. So when earlier this year I experienced a bout of what I suspected to… Continue reading Why I Procrastinate and How I Learned to Harness it: My Inner Ballerina, Blank Pages and Feeling the Fear and Doing it Anyway
Grandparents aren’t keen on how much time their grandchildren spend on phones. That’s my observation from the two week holiday hiatus. What counts as acceptable screen time between Boomers and Gen Z’ers is vastly different. This Christmas, I got to see that first hand and, more importantly, start to really understand why it matters. You see… Continue reading Three Generations, Two Long Weeks and One Tech Chasm: Why Only Millennials Can Bridge the Widest of Digital Divides
Last week I had a subway incident. It was embarrassing, dangerous and entirely unnecessary. In hindsight I still feel like an idiot, but mostly I feel very very lucky. A few seconds or centimeters either way and, well you'll see. I'll tell you how events unfolded, and then can only hope you agree with me… Continue reading A Story About Slowing Down: My Subway Incident, a Lucky Escape and 10 Minutes Lost
I’ve been following the rise of women-only co-working spaces with interest for a while. However, WeWork’s latest investment, instagram-worthy The Wing, has a touch of glamour to it that makes it stand out. For better and for worse. Its glamorous co-founders are inspiring and articulate, and there’s a carefully positioned link to the late 19th/early… Continue reading NYC Start-up The Wing Touts the Absence of Men as a Positive. Do Women Really Need a Space of their Own to Flourish?
Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10? But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy
I wrote this post way back in 2015 before I moved to my current role. Part homage to the industry where I learnt my trade, part vow to retain the belief I had in the credibility of an industry that gets a bad rap from marketers. I've kept the language exactly as written two years… Continue reading A Marketer’s Vow to Public Relations