Marketing, PR

Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI

I've attended a few sales and marketing events of late where the topic of Public Relations has gotten some really valuable airtime. In open discussion it invariably leads to the questions "Why do it?" and, "if I do, how can I really measure it?". Both important questions, and both ones that are not as impossible… Continue reading Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI

Marketing, Start-ups

Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy

Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10?  But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy