Marketing, Start-ups

Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy

Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10?  But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy