Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10? But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy
Tag: PR
A Marketer’s Vow to Public Relations
I wrote this post way back in 2015 before I moved to my current role. Part homage to the industry where I learnt my trade, part vow to retain the belief I had in the credibility of an industry that gets a bad rap from marketers. I've kept the language exactly as written two years… Continue reading A Marketer’s Vow to Public Relations