Marketing, PR

Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI

I've attended a few sales and marketing events of late where the topic of Public Relations has gotten some really valuable airtime. In open discussion it invariably leads to the questions "Why do it?" and, "if I do, how can I really measure it?". Both important questions, and both ones that are not as impossible… Continue reading Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI