Jen Manning | Go-to-Market Blog and Services
New York by way of Wales I Sheep Farming and Corporate Off-sites in the Catskills I B2B Sales and Marketing Services
Despite having participated in, and hosted, many a corporate offsite and strategic workshop, when someone says corporate off-site to me today the first thing I think of is the clip from the UK Office. The one when Ricky Gervais breaks into Free Love Highway during a training seminar. It’s funny because Ricky Gervais is a… Continue reading Corporate Off-sites Without the Cringe: Forget Patterned Carpets and Ditch the Corporate Jargon . . .
When hiring a marketing lead, or even a consultant for that matter, one of the biggest influencing factors in a hiring decision should be “how quickly can this person get up to speed on our market and product/ service category?”. A deep industry knowledge permeates everything a marketer does. From writing tactical email campaigns and… Continue reading Why Great Marketers Become Market Experts
"It does exactly what it says on the tin" is a phrase used so frequently today, almost as vernacular, that many are surprised to learn of its origin from a 1994 UK ad campaign for Ronseal wood-stain. The Ronseal principle is clear, concise and straightforward; it communicates honesty, authenticity and, most importantly, no bullshit. With… Continue reading Better Tech Product Marketing and The Ronseal Principle.
Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10? But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy
I've attended a few sales and marketing events of late where the topic of Public Relations has gotten some really valuable airtime. In open discussion it invariably leads to the questions "Why do it?" and, "if I do, how can I really measure it?". Both important questions, and both ones that are not as impossible… Continue reading Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI
I wrote this post way back in 2015 before I moved to my current role. Part homage to the industry where I learnt my trade, part vow to retain the belief I had in the credibility of an industry that gets a bad rap from marketers. I've kept the language exactly as written two years… Continue reading A Marketer’s Vow to Public Relations
Jen Manning | Go-to-Market Blog and Services 