Jen Manning | Go-to-Market Blog and Services
New York by way of Wales I Sheep Farming and Corporate Off-sites in the Catskills I B2B Sales and Marketing Services
I've attended a few sales and marketing events of late where the topic of Public Relations has gotten some really valuable airtime. In open discussion it invariably leads to the questions "Why do it?" and, "if I do, how can I really measure it?". Both important questions, and both ones that are not as impossible… Continue reading Why Good PR Matters: Beyond Column Inches, Avoiding the Din and Finding the Elusive RoI
I wrote this post way back in 2015 before I moved to my current role. Part homage to the industry where I learnt my trade, part vow to retain the belief I had in the credibility of an industry that gets a bad rap from marketers. I've kept the language exactly as written two years… Continue reading A Marketer’s Vow to Public Relations
Jen Manning | Go-to-Market Blog and Services 