Jen Manning | Go-to-Market Blog and Services
New York by way of Wales I Sheep Farming and Corporate Off-sites in the Catskills I B2B Sales and Marketing Services
Despite having participated in, and hosted, many a corporate offsite and strategic workshop, when someone says corporate off-site to me today the first thing I think of is the clip from the UK Office. The one when Ricky Gervais breaks into Free Love Highway during a training seminar. It’s funny because Ricky Gervais is a… Continue reading Corporate Off-sites Without the Cringe: Forget Patterned Carpets and Ditch the Corporate Jargon . . .
When hiring a marketing lead, or even a consultant for that matter, one of the biggest influencing factors in a hiring decision should be “how quickly can this person get up to speed on our market and product/ service category?”. A deep industry knowledge permeates everything a marketer does. From writing tactical email campaigns and… Continue reading Why Great Marketers Become Market Experts
Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10? But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy
I’ve been following the rise of women-only co-working spaces with interest for a while. However, WeWork’s latest investment, instagram-worthy The Wing, has a touch of glamour to it that makes it stand out. For better and for worse. Its glamorous co-founders are inspiring and articulate, and there’s a carefully positioned link to the late 19th/early… Continue reading NYC Start-up The Wing Touts the Absence of Men as a Positive. Do Women Really Need a Space of their Own to Flourish?
Jen Manning | Go-to-Market Blog and Services 