Jen Manning | Go-to-Market Blog and Services
New York by way of Wales I Sheep Farming and Corporate Off-sites in the Catskills I B2B Sales and Marketing Services
"It does exactly what it says on the tin" is a phrase used so frequently today, almost as vernacular, that many are surprised to learn of its origin from a 1994 UK ad campaign for Ronseal wood-stain. The Ronseal principle is clear, concise and straightforward; it communicates honesty, authenticity and, most importantly, no bullshit. With… Continue reading Better Tech Product Marketing and The Ronseal Principle.
I'm not a big fan of email. The volume of it, the etiquette, the BCC's and the reply all's. But mostly I dislike our collective dependence on it. People can close their Facebook account, they can refuse to join Twitter, even shun WhatsApp. But email? Every adult in the corporate world has to have email.… Continue reading How Email Over-Reliance Killed My Productivity: The Myth of Inbox Zero, and The Promise of ‘Heys!’
Grandparents aren’t keen on how much time their grandchildren spend on phones. That’s my observation from the two week holiday hiatus. What counts as acceptable screen time between Boomers and Gen Z’ers is vastly different. This Christmas, I got to see that first hand and, more importantly, start to really understand why it matters. You see… Continue reading Three Generations, Two Long Weeks and One Tech Chasm: Why Only Millennials Can Bridge the Widest of Digital Divides
Jen Manning | Go-to-Market Blog and Services 