"It does exactly what it says on the tin" is a phrase used so frequently today, almost as vernacular, that many are surprised to learn of its origin from a 1994 UK ad campaign for Ronseal wood-stain. The Ronseal principle is clear, concise and straightforward; it communicates honesty, authenticity and, most importantly, no bullshit. With… Continue reading Better Tech Product Marketing and The Ronseal Principle.
Jen Manning | Go-to-Market Blog and Services 