Despite having participated in, and hosted, many a corporate offsite and strategic workshop, when someone says corporate off-site to me today the first thing I think of is the clip from the UK Office. The one when Ricky Gervais breaks into Free Love Highway during a training seminar. It’s funny because Ricky Gervais is a… Continue reading Corporate Off-sites Without the Cringe: Forget Patterned Carpets and Ditch the Corporate Jargon . . .
Tag: Propositions
Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy
Do one thing every day that scares you, they say. Yesterday, I chose to have vegetarian chilli at the bar, and yet... I’m not a vegetarian. Scary right? I used to wonder why it’s just the one thing that scares you, not 10? But now I know it's because 10 things would be ridiculous. Not ridiculous… Continue reading Niche Yourself: On Brands, Barnes and Noble and Finding your Gravy
A Marketer’s Vow to Public Relations
I wrote this post way back in 2015 before I moved to my current role. Part homage to the industry where I learnt my trade, part vow to retain the belief I had in the credibility of an industry that gets a bad rap from marketers. I've kept the language exactly as written two years… Continue reading A Marketer’s Vow to Public Relations